We all do it. Sign up for emails to get a discount once, or rattle off your address to the cashier when they ask. I have over the last couple years signed up for many emails from retailers, professional development organizations and even other blogs I subscribe to. What I’m saying it that I get a lot.
Yesterday, I got an email from New York & Company with the subject line: Great Finds For Mom!
I was totally thrown off and mildly offended that they would think I was a mom, considering I have given no indication that I am.
I was so thrown off that I decided I wasn’t evening going to open the email.
Obviously later I did open the email to discover that they were referencing things I could by for my mother for Mother’s Day.
Subject lines should be simple and compelling, yes. But we need to be more aware of the context and of the possible alternative interpretations consumers might see.